This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.
Beware the wall of text. We’ve used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don’t hit them with a wall of text in your text sections. Lots of text isn’t a bad thing, but break it up with short paragraphs, highlighted text and occasional images.
Address your visitor’s objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that’s keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.
“Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it’s still something you should test).”
John Doe, ACME Inc.
“We’ve created a simple but excellent testimonial layout for you here. It consists of a headline (the best sentence or statement from the testimonial), the testimonial text itself, an image and a name/byline.
And of course, it’s all beautifully designed so your testimonials make a great impression!”
Jane Doe, OtherCorp
“Visitors have had several opportunities to purchase the product, so if they’re still scrolling at this point, they’re still unsure. Testimonials are a great way to sway undecided visitors.”
“Don’t just list testimonials that are gushingly positive about your product or company in general. Although those can help, the best testimonials are ones that include specific details.
For example, a customer saying how something went wrong, but your support staff was extremely fast and helpful can be better than just another customer saying everything was excellent.”
“We’re nearing the end of the sales page, so adding many more testimonials here can work in your favor. In the first testimonials section, show just two or three of your best ones. But here, you can list dozens, to try and sway those undecided visitors.”
Here are answers to some frequently asked questions:
Why Add This FAQ Section?
An FAQ section like this is a great way to address more possible objections that your visitors might have (and do it in a compact way).
Browse for the Information You Need
We’re using content toggles for this section, so that visitors can easily read more about the things they want to learn more about and skip the rest.
Boring Technical Stuff Goes Here
Questions like “does this work with my operating system?” don’t make for thrilling sales page content, but they can easily be addressed in this section.
Heatmaps Are Your Friend
It’s a good idea to measure clicks you get onto different FAQ items (e.g. with a heatmap). If an item is getting a lot of clicks, it might be worth adding it as a larger section on the page.